You knew it was only a matter of time. Under Armour is proud to introduce UA ICON, the brand’s first ever sneaker customization platform. Just like how adidas, Vans and Nike allows you to do your thing on some of their sneakers, you will now be able to whip up your own custom Under Armour sneakers.
As of right now, the sneakers that you will be able to customize include the Under Armour Curry One, Highlight and the ClutchFit Force 3.0.
Although the platform is in its early stages, a couple of things that you’re able to do on the shoes include uploading your own personal image on to the shoe, as well as pick from a wide range of patterns that Under Armour provides. If you decide to pull the trigger on a pair, you can expect the shoes to arrive at your doorstep around mid-July. Prices for each shoe customization are as follows:
The Curry 1 is priced at $160 (men)/ $130 (youth), ClutchFit Force 3.0 (men/women) for $250, and Highlight for $160.